-Rosamma Xavier, Dr. Angel Blossom Gonsalvaz, Anjitha K Nandanan Exploring the role of Gamification in Enhancing User Experience of Payment Applications, (169),

ANJITHA K NANDANAN, Dr ANGEL BLOSSOM GONSALVAZ, ROSAMMA XAVIER BOOSTING BRAND ENGAGEMENT THROUGH AI ENHANCED INFLUENCER MARKETING, (170),